Approach

The first phase is about understanding what we're being asked to build — before a line of it is built. We start with a conversation, sometimes two, then capture what emerges in a Foundation document: your brand DNA, your anchor sentence, the things you'd never do, and what success looks like in twelve months.

It's the document we return to whenever a decision is unclear later.

Once the why is clear, we commit to the how. Stack decisions get made — framework, CMS, where things deploy. Integrations get scoped: what connects to what, what migrates, what doesn't. And scope gets locked — what's in this project, what's a later phase, what's out entirely.

We both sign the Connections proposal. From that point, price and timeline are fixed.

The longest phase, and the quietest. We build — pages, components, data models, integrations, all the load-bearing structure of the site. The staging site fills in over time, visible to you at any moment.

Weekly Friday updates keep you informed without ceremony. Halfway through, a short mid-phase review makes sure we're heading where we agreed.

Floors gets us a working site. Cladding makes it obviously crafted. Typography pairings get refined, micro-interactions get added, the brand gets applied across every touchpoint.

Edge cases nobody anticipated get handled. The distance between “a good site” and “this is clearly Goliathus work” is closed here.

The final phase is logistics, done with care. We coordinate launch — DNS, deploys, verifications, the moment your site replaces what was there before. Every key, credential and access right rotates from us to you. You own everything, fully.

We hand over a documentation packet so anyone you hire later can pick up where we left off — and close with a twenty-minute walkthrough, where you ask whatever you want and we answer it directly.